When it comes to wardrobe staples, STAUD has it down to a science — if that science were based on emotion instead of formulas, technicolor dreamcoats instead of those meant for a lab, and the idea that “matter” is just stuff in the universe while a good handbag is anything but. It’s why, in 2015, Sarah Staudinger and George Augusto co-founded the LA-based brand upon the idea that fashion shouldn’t just empower women — it should be accessible, too.