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aeyde's creative director Luisa Dames envisioned a more understated version of luxury and set out to democratize modern design and enduring quality. Her intention was to challenge preconceived notions of luxury by focusing on transparent pricing, sustainable sourcing, slow consumption, and minimal design. Drawing from German concepts of modernity, aeyde has developed a signature aesthetic defined by classic shapes and modern details—marrying form and function, the past and the present, and the masculine and the feminine. Born as a digital-first and direct-to-consumer brand, aeyde is now available at select retailers and ships to 30 countries around the world.

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