Privacy Policy

PRIVACY NOTICE

Fivestory New York (“Fivestory,” “we” or “us”) respect your concerns about privacy. This Privacy Notice applies to personal information we collect (i) on this website, and (ii) at the Fivestory New York store. Fivestory is responsible for this website.

The Privacy Notice describes the types of personal information we collect on this site and our store, and in other ways discussed below, how we may use that information and with whom we may share it. The notice also describes the measures we take to protect the security of the personal information. We also tell you how you can reach us to ask us to (i) access, change, or not use the personal information you have provided to us; (ii) withdraw any consent you previously provided to us; (iii) tell us to refrain from communicating with you about our products or services; and (iv) answer any questions you may have about our privacy practices.

Information We Collect and How We Use It

Individuals may choose to provide personal information (such as name, contact details, and payment information) through this website, and our store, and through the other channels described below. Here are the ways you may provide the information and the types of information you may submit. We also tell you how we may use the information.

Our Website

Shopping

To process your purchase, we may ask for information such as your name, billing and shipping address, telephone number, email address, and payment card information. We use this information to process your purchase, confirm your order, and deliver the items to you. If you give us permission, we also may use your contact information to communicate with you about our products, services, and promotions.

If you ask us to deliver your purchase to someone else, we ask for the recipient’s name, phone number, and postal address.

My Account

You may be able to register to create an account on this website. To do so, we ask for information such as your first name, last name and email address.

Through the “My Account” feature, you can Store billing and shipping information so you won’t have to enter it again when you make another purchase on this site. You also can store address information and details of your past purchases.

You can also use the “My Account” feature to create a wish list of products you want and share your list by email with friends and family. If you choose to share your list, we ask for your name and email address and the recipient’s email address. This information is used only to email your list to your desired recipients. If you would like to delete your account please contact customerservice@fivestoryny.com.

 Marketing Emails

You may be able to sign up on this site to receive electronic newsletters and promotional emails from Fivestory, including new ideas, special offers and event information. To sign up, we may ask you for information such as your name, email address, postal address,  and telephone number. We use this information to send you communications about our products and services, invitations to specials sales and store events, and notices of new arrivals. You can choose at any time not to receive marketing emails from us by clicking on the unsubscribe link within our marketing emails.

Mobile Marketing

You may be able to sign up to receive communications about our products and services through your mobile device by submitting your mobile telephone number online or by texting us. If you sign up for mobile communications, we may send you autodialed marketing text messages about our products, services and promotions. It is your responsibility to notify Fivestory in the event that you disconnect your mobile number or change carriers. In the U.S., you may opt out of receiving text message communications on your mobile device by sending a text message with the word “STOP” to 272-808-1782. You will receive one additional text message, confirming that your request has been received. Depending on the terms of your mobile phone contract, you may incur charges for receiving and sending text messages on your mobile device. Fivestory is not responsible for these charges. Message frequency varies per month. Consent is not a condition of purchase. Marketing messages will be sent to the mobile number you provide at opt-in. Message and data rates may apply. The wireless carriers are not liable for delayed or undelivered messages.

Information Collected by Automated Means

We obtain certain information by automated means when you visit our website, such as through cookies, web beacons, and web server logs. The information we collect in this manner includes the IP address of the device you use to connect to the internet, unique device identifier, browser characteristics, device characteristics, operating system, language preferences, referring URLs, information on actions taken on our site, dates and times of website visits, and the pages accessed. By collecting this information, we learn how to best tailor our website to our visitors and understand what products and services you might prefer. Both we and others (such as our service providers) may collect personal information about our visitors’ online activities over time and across third-party websites.

Like many companies, we use “cookies” on this website. Cookies are bits of text that are placed on your computer’s hard drive when you visit certain websites. Cookies may enhance your online experience by saving your preferences while you are visiting a particular site. We use cookies, for example, to preserve the contents of your virtual shopping bag between visits. We also use cookies to measure activity on the site and determine which areas and features of the site are the most popular.

Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Without cookies, however, you may not be able to take full advantage of all our site features. For example, if you turn off cookies or refuse them, you will not be able to make purchases on the site.

Certain pages on this website contain “web beacons” (also known as internet tags, pixel tags, and clear GIFs). Web beacons are used for internal purposes, such as to obtain the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, and the type of browser used to view the page. We also retain service providers who use web beacons to assess the effectiveness of our email communications and learn what pages our visitors viewed.

We use information collected through these automated means for purposes such as (i) customizing our users’ visits to our website, (ii) delivering content tailored to our users’ interests and the manner in which our users browse our sites, and (iii) managing our sites and other aspects of our business. To the extent required by applicable law, we will obtain your consent before collecting information using cookies or similar automated means.

We also may use third-party web analytics services, such as Google Analytics, to measure the effectiveness of our advertising and determine how visitors use this website. These service providers’ tools, including cookies and web beacons, allow us to collect information such as the state and ZIP code from which our visitors come and the IP addresses of our visitors’ computers. To opt out of aggregation and analysis of data collected by Google Analytics, please click here.

 Interest-Based Advertising

We may collect information about your online activities on our website to provide you with advertising about products and services tailored to your individual interests. We also may obtain information for this purpose from third-party websites on which our ads are served. This section of our Privacy Notice provides details and explains how to exercise your choices.

You may see certain ads on other websites because we work with advertising partners (including advertising networks) to engage in remarketing and retargeting activities. Our advertising partners allow us to target our messaging to users through demographic, interest-based, and contextual means. These partners track your online activities over time and across websites by collecting information through automated means, including through the use of third-party cookies, web server logs, and web beacons. They use this information to show you advertisements that may be tailored to your individual interests. The information our advertising partners may collect includes data about your visits to websites that participate in the relevant advertising networks, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our website and on third-party websites that participate in the ad networks. This process also helps us track the effectiveness of our marketing efforts. For example, we partner with Rakuten Advertising, who may collect personal information when you interact with our site. The collection and use of this information is subject to the privacy policy located here: https://rakutenadvertising.com/legal-notices/services-privacy-policy/.

You also may opt out of ad network interest-based advertising generally through the Network Advertising Initiative website or by visiting http://www.aboutads.info/choices/

 Our Store

When you buy products in our Stores, we ask you for information we need to process your purchase or provide you with the services you requested. Depending on the payment method you use, and as permitted by applicable law, we may ask for information such as your name, mailing address, telephone number, driver’s license or ID number, passport number, and checking account information or payment card information. We also collect information about your purchase, such as the items you bought, the price of the items, the payment method you used, and if the product was on sale. We use this information to process your transaction.

Customer Assistance

You may call our Customer Assistance line for information about our products or personal shopping advice. If you do so, we may ask you for information such as your name, email address, postal address, telephone number, and, if you choose to make a purchase, your payment card information. We use this information to respond to your request and process your transaction.

Information We Share

 We do not sell or otherwise disclose personal information about our customers, except as described here. We may share the personal information you provide to us with our affiliates worldwide, licensees, and joint venture partners for the purposes described in this Privacy Notice. We also may share the information with our service providers who perform services on our behalf based on our instructions. These service providers are not authorized by us to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements.

We also may disclose information about you (i) if we are required to do so by law or legal process (such as a court order), (ii) in response to a request by law enforcement authorities, or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity. We also reserve the right to transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets. Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use personal information you have provided to us in a manner that is consistent with our Privacy Notice. Following such a sale or transfer, you may contact the entity to which we transferred your personal information with any inquiries concerning the processing of that information.

 Links to Other Sites

This website may contain links to other sites for your convenience and information. These sites may be operated by companies not affiliated with Fivestory. Linked sites may have their own privacy policies, which we strongly suggest you review if you visit any linked websites. We are not responsible for the content of any websites that are not affiliated with Fivestory, any use of those sites, or the privacy practices of those sites.

 How We Protect Personal Information

We maintain appropriate administrative, technical, and physical safeguards to protect the personal information you provide on this website or in our Stores against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure or use and other unlawful forms of processing. We use Secure Sockets Layer (“SSL”) technology to protect the transmission over the internet of your payment card data. You can check the security of your connection by looking at the URL line of your browser. When accessing a secure site, the first characters of the site address change from “http” to “https.” If you are using a web browser or firewall that does not permit communications through secure sites, you will not be able to make purchases on our site.

 Access and Correction

Subject to applicable law, we provide you with access to personal information we have retained about you and the ability to review, correct, update, block, or delete the information where it is inaccurate. Subject to applicable law, we may limit or deny access to personal information where providing such access is unreasonably burdensome or expensive under the circumstances. Please submit your request to customerservice@fivestoryny.com.

 Your Choices

We offer you certain choices about how we communicate with you and what information we collect from you. You may withdraw any consent you previously provided to us or object at any time on legitimate grounds and free of charge to the processing of your personal information, and we will apply your preferences going forward.

You can choose not to receive marketing communications from us by clicking on the unsubscribe link at the bottom of our marketing emails, or by contacting us as at customerservice@fivestoryny.com.

If you are a California resident, you may ask us to refrain from sharing your information with certain of our affiliates and other third parties for their marketing purposes.

To opt out of aggregation and analysis of data collected by Google Analytics, please click here. To opt out of Crtieo’s targeted advertising services, please click here. To learn how to opt out of ad network interest-based advertising generally, visit http://www.aboutads.info/choices/

 Children’s Privacy

Our Website is not intended for children under 13 years of age. In accordance with the Children's Online Privacy Protection Act ("COPPA”), we do not knowingly collect information from children under the age of 13. If you are under 13, do not use or provide any information to us on this Website or otherwise provide any information about yourself to us, including your name or e-mail address. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at info@fivestoryny.com.

Updates to Our Privacy Notice

From time to time we may revise this Privacy Policy to reflect changes in the Website or to ensure that they comply with applicable law. Consequently, we reserve the right to update and revise this Privacy Policy at any time in our sole discretion. Your continued use of our Website means that you accept and agree to this Privacy Policy as amended or revised by us from time to time, and you should therefore review this Privacy Policy regularly to ensure that you are aware of its terms. Notice

Fivestory provides information in this Policy and the privacy notices on the Sites about its Consumer Personal Data practices, including the types of Personal Data we collect, the types of third parties to which we disclose the Personal Data and the purposes for doing so, the rights and choices Consumers have for limiting the use and disclosure of their Personal Data, and how to contact us about its practices concerning Personal Data.

How to Contact Us

If you have any questions or comments about this Privacy Notice, or if you would like us to update information we have about you or your preferences, please contact us as customerservice@fivestoryny.com

Updated 12/21/2018